Central Cee Launched His Brand Called Syna World
Central Cee launched his clothing brand, Syna World, in a unique way: via a car boot sale. Later, the brand dropped its clothes online and reportedly sold out in less than 10 minutes. People of all ages showed up to the car boot sale, where the Syna team sold their goods in bags while wearing ballies and tracksuits, and hopping out of their luxury cars. The online drop included four different tracksuits (green, blue, red, and grey) that retailed for $232. The tracksuits features the Syna logo on the hoodie and on both the rear and shin areas of the tracksuit bottoms. Syna finished off the look with its signature rope drawstring on both the hoodie and bottoms.