Nike and Fortnite have launched the "Airphoria" collaboration, combining physical and digital experiences. First, a new Airphoria Island has been added to Fortnite, capturing the essence of Air Max within an explorable city with collectible Air Max Grails for in-game rewards. Also, the game has two new outfits for sale — Airie and Maxxed Out Max. These characters are built with familiar elements from the Air Max line and are joined by thematic pickaxes, a glider, emote, loading screen and more. In addition to this, Nike released a limited "Airphoria" collection with t-shirts. Prices range between $35 to $40.