The trend of wearing Evisu jeans backwards has been seen on the backs of many rappers. But why? It turns out that the trend of wearing Evisu jeans backwards was started to pay homage to the Japanese denim brand. Evisu jeans are a high-end Japanese brand that specializes in creating luxury denim. The brand’s logo is an eagle with its wings spread, which is printed on the pocket of the jeans. By wearing the jeans backwards, the eagle logo is more visible and stands out as a statement piece. In 2019, rapper Swae Lee has been spotted wearing the jeans with the pockets in the back and the zipper in the front. This unorthodox style of wearing jeans has sparked a trend among rappers and hip-hop fans alike. The trend of wearing Evisu jeans backwards has caught on among the rap scene, and their popularity continues to rise. While some may not understand the trend, it’s become a style statement for rappers to represent the luxury brand.