Drake makes yet another big move in his career and becomes the first artist to have a flagship Nike deal. And it’s not just a collection, it’s a whole new sub label – NOCTA or Nocturnal Creative Process. NOCTA appears to be heavily inspired by UK drill scene aesthetics, which is currently at its peak relevancy in North America. Glossy puffer jackets, which even have puffer swooshes on the back, ascetic tracksuits (hoodie and pants sold separately), branded gloves, windbreakers with tech-wear elements and nocturnal (black and University gold) colorways of the collection are all looking like something you would expect to see on the streets of south London or in a Stormzy music video. Prices are ranging from $400 for the easiest standout in the collection – a puffer jacket, to $120 for the hoodie, $110 for the fleece pants, and $30 for the crew socks. The collection is available at Nocta.com