Kendrick Lamar together with his his creative collaborator Dave Free and the jeweller Tiffany & Co. created a custom made titanium and diamond crown of thorns for Kendrick's “Mr. Morale ****& the Big Steppers"album cover. The crown was crafted over a 10 month period and features 8,000 cobblestone diamonds totalling more than 137 carats. After the release of his fifth studio album, Kendrick has adopted the crown as the piece of his on-stage image, performing in it live at Louis Vuitton menswear fashion show and Glastonbury festival.